Blockbuster Waar has now officially become the highest grossing film in Pakistan of all time, after it surpassed Choorian’s Rs200 million take at the box office on just its 36th day of screening.
Waar has so far earned Rs200,145,809 in a little over five weeks of screenings. The film was initially released on 53 screens at 35 cinemas all across Pakistan on Eid-ul-Azha. It is still playing at five different locations and is slated for an international release, meaning it could go on to gross a higher total take from domestic and international screenings.
Bilal Lashari’s film, which had opened to sold out theatres, is still selling 30% to 40% of seats, while newer films such as Sanjay Leela Bhansali’s Ram-leela are drawing packed houses. Waar is also expected to see a limited release in India and the UK.
Published in The Express Tribune, November 26th, 2013.
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