Fashion design house Sana Safinaz has answered the prayers of women living abroad; the duo is finally branching out and launching an online store for their global clientele.
While speaking exclusively to The Express Tribune, Safinaz Muneer of the brand said, “It’s coming out very, very soon. We are looking at around two weeks from now.” Without sharing a tentative date, Safinaz elaborated on what they will be placing online, “We are placing everything that is in our retail store, even our lawn and spring/summer collections.” Without accessories? Safinaz says, “Accessories, not in the beginning, but in another two months.”
Since the beginning of 2013, Sana Safinaz prêt stores have been popping up all over Pakistan, with one store in Lahore, three in Karachi, and two more stores set to open in both Islamabad and Lahore.
But why a web store now? “It’s better to go into retail first, and then hop on to the web store idea,” asserts Safinaz.
“We are very excited for now. Sana Safinaz will be available for those around the world we can’t reach personally. It is going to be amazing for the brand itself,” she adds.
Published in The Express Tribune, December 11th, 2013.
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