Bollywood superstar Kareena Kapoor has been named the brand ambassador of QMobile, the largest selling mobile phone company in Pakistan. Mrs Saif Ali Khan is endorsing QMobile’s flagship Noir Quadcore Z4.
The 33-year-old will feature in Pakistan’s most expensive mobile advertisement to date, which will be shot in Thailand and directed by Farooq Mannan, according to Hindustan Times. When asked if this was the most expensive ad to ever come out of Pakistan, QMobile’s Chief Marketing Officer Zeeshan Qureshi said, “I cannot say for the whole industry but yes, this is the most expensive from the mobile sector.”
Why Kareena? “Because she is a star and has a huge fan following here [in Pakistan],” said Qureshi.
This isn’t QMobile’s first ad to feature a Bollywood star. The mobile company earlier signed actor Aditya Roy Kapoor, of Aashiqui 2 fame, as its Brand Ambassador, and the ad was much appreciated in Pakistan.
Published in The Express Tribune, December 24th, 2013.
Like Life & Style on Facebook, follow @ETLifeandStyle on Twitter for the latest in fashion, gossip and entertainment.