It is a well-known fact that Waar has become the highest-grossing Pakistani film of all time, but will it remain the highest-grossing film within Pakistan?
The movie’s latest competition is in the form of the third instalment of Bollywood franchise Dhoom. While Waar has earned a total of Rs230 million, Dhoom 3 isn’t far behind, and has raked in a sizeable Rs225 million.
There is a fair chance that Dhoom 3 will eventually be the clear winner of this race, and there are a number of reasons to support this. Firstly, it has almost equalled the total business of Waar in only 26 days, while it took Waar 36 days to reach the Rs200 million mark, and the latter is still playing on limited screens. With regard to screens, Dhoom 3 was released on 56 screens simultaneously, while Waar premiered on 52. That however, doesn’t make a significant difference. Dhoom 3 was expected to have crossed Waar’s record by now, but the release, and positive response to Dedh Ishqiya in local theatres has slowed down revenues for the Aamir Khan starrer.
Do we really want a Bollywood masala film to take our crown?
Published in The Express Tribune, January 17th, 2014.
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