Gone are the days when you would just stare at the mirror disappointed with your lifeless, dull, unruly hair because L’oreal just launched an all-new, limited edition of Mythic Oil Soufflé d’Or sparkling shampoo and conditioner to restore that much-needed shine and radiance in your hair.
The launch event, which took place on January 17 at The Forum, saw an array of celebrities including beauty expert Saba Ansari and Tara Uzra Dawood posing with the product and also treating themselves at Essie’s nail booth. The shampoo and conditioner were offered to salon professionals and members of the press at the Professional Products Academy, on a trial basis in form of a gift hamper. They will only be available at salons which have a partnership with L’oreal Professional.
With golden shimmering sparkles and hints of mandarin, jasmine blossom and vanilla, the shampoo nourishes your hair leaving it glossy and glamorous. The two-step method uses extracts from argan and safflower oils to cleanse and condition dull and fine-textured hair to give it a visible healthy, supple look.
The Mythic Oil range was established back in 2011 with only one product. However, it was not long before the brand expanded into specialized products for different hair care needs. So head out to your nearest salon and ditch the regular protein treatment for a specialised Mythic Oil one!
Published in The Express Tribune, January 26th, 2014.
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