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Bonjour Porter!

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We value those whose creative vision knows no limit, and online fashion shop Net-a-Porter’s executive chairwoman Natalie Massenet is no exception.

She and her colleague and former editor in chief of Harper’s Bazaar UK, Lucy Yeomans, have launched a print magazine called Porter after their weekly digital magazine The Edit, reports fashionista.com.

The new magazine focuses on all things fashion, beauty, travel and technology. Among its potent features are an old-meets-new typography, no trend-based fashion coverage, intimate portraits of celebrated women, and a state-of-the-art digital edition and gatekeeper service.

The magazine will centralise thought-provoking journalism and uphold editorial integrity, according to Massenet and Yeomans.

Porter magazine will be a great addition to the digital age, where although sometimes, we miss the miss conventional ways of reading and shopping, we can’t do without the perks of technological advancement.

On behalf of Pakistan’s fashion enthusiasts, we wish the Net-a-Porter team the best for their endeavour.

Published in The Express Tribune, February 9th, 2014.

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