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Central Avenue premium brands plaza inaugurates in Lahore

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LAHORE: 

Central Avenue premium brands plaza opened its doors in Lahore on February 7, 2014. The new plaza located near Hussain Chowk is housing Bonanza, LifeStyle Collection and English Boot House, all under one roof, giving its clients an array of options to choose from.

Bonanza, one of the leaders in high street menswear, is now extending its product line to women’s wear, and the new outlet offers their entire product range including menswear, women’s casual wear and their coveted winter clothing. “We are very excited to launch Bonanza’s flagship store at such a convenient location,” says Bonanza CEO Hanif Bilwani, “we are trying to make the brand accessible to everyone. The new store will provide our patrons with the complete range of Bonanza products and at the same high quality that they’ve come to expect from us, from our 50 stores nationwide.” Bilwani furthermore goes on to say that starting March, Bonanza will launch its line of wrinkle-free stitched lawn kurti range for the first time in Pakistan.

English Boot House also opens its doors to Lahore’s market for the very first time. Established in 1947, EBH has culminated into a culture that is as diverse as our country’s history. Through its first store in Lahore, the brand is providing a diverse variety of shoes for men, women and children. The range comprises of casual, formal, bridal and party wear shoes. “The response and interest by our Lahore based patrons was evident from the online orders; it was time to open our first outlet in Lahore,” says EBH CEO.

LifeStyle Collection is a Karachi based accessories hot spot, offering its clientele luxury eyewear, watches and other accessories for men. There is a fine assortment of designer brands available at the stores, ranging from  Gucci, Prada, Dolce and Gabbana, Bvlgari, Tory Burch, Cartier, Baume & Mercier, Frederique Constant, Tiffany’s & Co, Rayban, Oakley, Tag Heur and many others. Lifestyle Collection has a massive collection of sunglasses, Swiss watches and men’s accessories under one roof. “After establishing ourselves in Karachi and Islamabad, we look forward to our new store in Lahore and endeavour to provide the same high level of services that the consumers expect from us,” says CEO LifeStyle Collection Saeed Saleh Muhammad.

Published in The Express Tribune, February 9th, 2014.

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