LAHORE: When it comes to good quality clothes for both infants and children, the Pakistani market fails to deliver. Most parents either buy clothes from abroad, or pay exorbitant prices to get quality clothes at Mothercare. It was high time a local retailer dove into this niche and hit the market with quality clothing at competitive prices.
April 4, 2014 saw the launch of Hopscotch, a new, western, kidswear label catering to both boys and girls ages 0-5 years, in Lahore at the Gulberg Galleria. The store is the brainchild of Romana Abdullah and Harris Syed, who wanted to create clothes that were trendy, fun and loved by both parents and the children alike.
“We are excited to introduce Hopscotch,” says Abdullah. “A brand that encapsulates the effortless pleasure of childhood. The idea to introduce a kidswear brand was born from our struggle as parents to find good quality and trendy clothes for our kids in this market, which are not outrageously priced.”
The entire store is inspired by the vibrancy, fun and joy of a child’s life. “We wanted our designs to include items children love; such as ice cream cones, along with other things they’ll be learning at home and at school, such as animals,” says Abdullah.
Along with a full array of clothes for kids up to 5 years, Hopscotch is also providing a selection of supporting articles every new baby needs, such as bibs, booties, mittens, caps, blankets, wash cloths and towels. Additionally, the brand also provides accessories like shoes, hats, jewelry, hair clips/bands and sunglasses, along with a limited selection of toys and school bags.
“While all the clothes are locally manufactured and sourced out to our vendors here” continues Abdullah, “we are outsourcing the accessories from China. Eventually we would like to manufacture everything in house but for now just the accessories are being outsourced.”
Published in The Express Tribune, April 7th, 2014.
Like Life & Style on Facebook, follow @ETLifeandStyle on Twitter for the latest in fashion, gossip and entertainment.