Bareeze is known for pairing the finest materials and design techniques to create comfortable, contemporary global clothing for the modern man. Painstaking attention to detail sets it apart. Every stitch, every fold and every cut has a purpose that gives perfect harmony of form and function, without substituting one for the other.
According to a press release, Bareeze Man was borne out of experimentation with Bareeze’s high-quality embroidered fabric. Under the creative direction of Zain Aziz, a mechanical engineer, Bareeze Man began its foray into Eastern and Western clothing, both luxury and casual, in 2010. With its mantraof ‘performance meets style’, and a boldness to constantly innovate, it has quickly shot up to be recognised as one of the finest menswear brands in Pakistan today.
They have given special attention to their Spring 2014 Collection. Planes, trains and automobiles have always been every boy’s fascination. Inspired by vintage means of transport, this collection is set against the image of a man who is accustomed to luxury, but not encumbered by it. He travels with both style and purpose, without forgoing one for the other. Each piece in the collection embodies a moment from a bygone era, blended with modern day sophistication; classic ruggedness combined with panache.
In traditional Eastern wear, this year’s Spring Collection includes short sherwanis, bold and colourful kurtas and fun yet sophisticated waistcoats. Motorcycles of the 50’s have inspired their Western line, featuring motorcycle jackets, padded linen trousers and laser-cut leather vests. Cool summer hues of green, cream, khaki, blue and orange are prevalent in the collection.
Also part of their plan is to take on the international arena with their e-commerce website, to be launched at the end of April, 2014. Customers in Pakistan and elsewhere in the world will get access to cutting edge menswear. It will also showcase other special projects that Bareeze Man is working on, beyond clothes.
Bareeze Man stores have opened up in Fortress Stadium, Lahore and in Multan.
Published in The Express Tribune, April 17th, 2014.
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