Bollywood actor Jimmy Sheirgill is rarely seen promoting his films in a big way but the actor is going all out to promote his next Sahib, Biwi Aur Gangster Returns, even on television.
The actor was seen promoting the film on Thursday first on the sets of TV serial Hum Ne Li Hai Shapath and later in reality show Nautanki: The Comedy Theatre. Sheirgill feels that TV is the biggest medium to promote a film.
“Television is a very big medium, it is just called ‘small screen’ in name but its reach is actually the biggest,” the 42-year-old said on the sets of TV show Hum Ne Li Hai Shapath.
“Any amount of promotion for a film is low because you have to reach out to a maximum number of people; it is very important to reach out to people if you have made a good product,” he added.
Sahib, Biwi Aur Gangster Returns is the sequel of Tigmanshu Dhulia’s 2011 film Sahib Biwi Gangster. The new film features Sheirgill, Mahie Gill, Irrfan, Soha Ali Khan and hits theatres on March 8.
Jimmy played Sahib in the first film of the franchise and says although the backdrop remains the same, the story of the second film is completely different.
“It is not like if you haven’t seen the first part you will not understand the second part. It is a new episode in Sahib and Biwi’s life. Only Sahib, Biwi and their palace, that backdrop remains the same but the story is completely different,” Sheirgill said.
The actor has earlier worked with Dhulia in Haasil.
Published in The Express Tribune, February 24th, 2013.
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