ISLAMABAD: From food to furniture to fashion, all products displayed at the four-day Alishan Pakistan – the second edition of the lifestyle Pakistan exhibition in New Delhi – were sold out in the first three days of the event that began on September 11.
The Hidustan Times, while discussing the response to the exhibition, stated that traders and businessmen from Pakistan felt that no matter how the diplomatic ties were between the two nations, the common man in both countries had no hatred against each other.
“The Trade Development Authority of Pakistan organised the expo comprising 260 stalls, which received an unprecedented response from the people of India as all products were sold on the first three days of the event,” said Federation of Pakistan Chambers of Commerce and Industry former vice president Hameed Akhtar Chadda.
“Pakistan-made products, especially women’s clothing, have now become very popular in India because of their high quality,” said Chadda, who was also one of the participants of the expo.
He explained that women’s clothing and fabric had become a hot item since a large number of Indian women thronged the stalls and purchased them on cash payments.
The exhibition showcased Pakistan’s top-quality textiles, including high-end designer wear, and that was not the only item, furniture was also exhibited, he said.
The lifestyle expo was first held in April 2012 in New Delhi.
“With a trade potential of billions of dollars between the two countries, the event not only offered a unique opportunity to the trade community of India to interact with their Pakistani counterparts but also gave a first-hand opportunity to the customers to feel and own best-quality products,” he said.
He said the Federation of Indian Chamber of Commerce and Industry, Confederation of Indian Industry and Saarc Chamber of Commerce and Industry besides the Indian government provided best facilities to the Pakistani participants.
Published in The Express Tribune, September 18th, 2014.
Like Business on Facebook, follow @TribuneBiz on Twitter to stay informed and join in the conversation.