Indian filmmakers often go gaga when their movie crosses the one billion benchmark but Bollywood’s blockbuster hero, Shahrukh Khan, believes that the industry needs a bigger dream goal.
He says every film must make at least half of the amount that Hollywood film Avatar minted.
“One billion is too less. To think of it is a limitation by itself. People who don’t understand films and creativity in films, they put our work in these boxes (billionaires club). “I would want every film to do roaring business. If we have to establish a footprint globally… I would want each of our films to make as much money as Avatar, at least 50 percent of it,” Khan said at a press conference in Mumbai on Thursday night.
The actor, whose Ra.One and Chennai Express were money spinners, says that by putting the billionaire’s cap, we are limiting our own possibilities. “It is a good base to start off business-wise, but I don’t think of business. I am a creative person. I think and I like to believe there is no limitation to creativity,” he said.
The actor’s next film Happy New Year comes from his home production, Red Chillies Entertainment. A multi-starrer heist drama with dollops of dance and music, directed by his close friend Farah Khan.
Published in The Express Tribune, October 5th, 2014.
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