After participating at Lakme Fashion Week 2014 and PFDC L’Oreal Paris Bridal Week 2014, the house of Sania Maskatiya is set to expand their international outreach through the inauguration of a new store at Ensemble Dubai.
According to a press release, the store will host all of the label’s collections, from pret to Luxury pret and will offer bridals on order. Speaking about the further expansion of their brand’s outreach in Dubai, Creative Design Head Sania Maskatiya said, “We have been stocking at Ensemble even before we launched our inaugural store in Pakistan and appreciate their expertise and support in promoting our brand both locally and abroad.”
She added, “Our need for a broader international retail presence is primarily fuelled by surging demand which we’ve experienced after participating in different exhibitions and fashion portals worldwide. This new endeavour is just the first phase of our international growth strategy.”
On the inception of the Sania Maskatiya store, director of Ensemble Shezray Husain-Hasan said, “We are delighted at the launch of Sania Maskatiya at Ensemble. An integral part of the Ensemble family, Sania has stocked her creations at all our outlets and we look forward to this collaboration in the Middle East as a successful merger between commerce and creativity that will take Pakistani fashion on to greater heights.” The store will be inaugurated on November 23.
Published in The Express Tribune, November 2nd, 2014.
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