MUMBAI: Actor-director Farhan Akhtar, who is all set to produce a film with the unlikely title of Fukrey, has come up with an animated jingle for it, composed by Ram Sampath and written by Vipul Vig.
“Fukrey is a word that the people of Delhi and certain sections of north India are very familiar with. Of course, it is alien to a lot of us who are from elsewhere,” he said. “Hence, the need to explain its meaning is important. Getting an animated jingle seemed like a fun way to do it because it definitely captures the youthful energy of the film.”
Fukrey is a term not easy to explain and the film-makers are attempting to make the audience understand it through a jingle.
“This is the language of the film. It’s the first time a film-maker is doing a jingle to promote the title. We were thinking of the best way to explain the meaning of Fukrey,” said Ritesh Sidwani, producer of the new film.
“And that’s when we came up with the idea of this jingle. In the digital world, animation works very well. We thought it would be a nice way to introduce our Fukras. Ram is a renowned talent in jingles.”
Directed by Mrigdeep Singh Lamba, Fukrey stars Pulkit Samrat, Richa Chadda, Manjot Singh along with Priya Anand. The film is scheduled to release on June 14.
Published in The Express Tribune, April 2nd, 2013.
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