NEW DELHI: The team of forthcoming movie Gulaab Gang, which is based on the real life stories of women’s grit and determination, has launched BELIEVE, a campaign that celebrates the triumphs of women’s heroism.
Gulaab Gang is loosely based on Uttar Pradesh-based social activist Sampat Pal and her group by the name of Gulabi Gang, which works towards liberation of women in the state.
Actors Madhuri Dixit and Juhi Chawla, who play pivotal roles in the film, believe that their work should inspire audiences.
“As a creative artist, my job has been to inspire audiences with art and films I’m part of. And the campaign allows me to present before you the stories that are inspiring for us all. I look forward to saluting the unknown heroines of the country,” Dixit said in a statement.
An initiative by Benaras Mediaworks in association with Gulaab Gang, the campaign will bring forth stories of valour from across the country and talk about unheard stories and unsung heroines.
The campaign will include entries of women from across the country that have battled the odds and emerged victorious. The entries will be analysed by a panel of eminent personalities from varied walks of life, who will select 20 stories of inspiration that the nation must hear of. These inspiring stories will be adapted into short films.
Chawla said: “BELIEVE ties in beautifully with the theme of the film — and in [real] life, too, women manage homes, families alongside their careers, while facing challenges and discrimination every day.”
“It’s always inspiring and uplifting to know the stories of real women who have overcome extreme hardships and come out as winners,” she added.
Producer Anubhav Sinha says that Gulaab Gang is an attempt “to inspire women to fight for their freedom from social injustice or stigma.”
“Women continue to be oppressed, marginalised, and violated every single day. However, despite adverse climes that women in this nation are subject to, we see shining examples of some who have blazed the trail and against all odds have emerged victorious to show us that the term “weaker sex” is an absolute mistake,” said Sinha.
Published in The Express Tribune, June 7th, 2013.
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