Ladies and gentlemen, please welcome La Societe, the hottest destination on MM Alam road for some A-class retail therapy. February 27 saw the launch of a brand new multi-label store featuring retail merchandise from international designers such as Marc Jacobs, Dsquared, Roberto Cavalli, Canali, Emporio Armani and Hugo Boss amongst others.
The store will provide the latest season collections produced by leading fashion houses and will be setting a first for Pakistan by providing its clientele with the opportunity to forward order from the following seasons’ collection.
Savvy PR managed the event while the interior of the store resonates the style and aesthetic of Casa Hamza; the monochromatic feel that Hamza Tarar has given the store, mimics luxury and extravagance. “I have been working in the retail sector internationally for 25 years,” says owner of La Societe, Zameer Shah. “With my contacts in the designer world, we have been able to source out all our merchandise directly from the companies.”
“Unlike many other retail outlets in Pakistan, La Societe has exclusivity in relation to many of the brands it offers and shoppers will find the same season collections in store as they would on any shopping trip to London, Paris or New York,” continues Shah.
With a target of bringing in Dolce and Gabbana next season, Shah promises that the prices will be the same as they are in Europe. “We are keeping minimal margins right now because we want the product to sell and people to get acquainted with what we are doing here.”
The event included a fashion show that showcased the merchandise from the store and gave the audience an idea of what to expect from La Societe.
Published in The Express Tribune, March 2nd, 2013.
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