Actor Juhi Chawla says she could instantly connect to the theme of the Kellogg’s Chocos ad, because she is health-conscious and constantly tries to introduce healthy food to her children.
“When they told me the script of the ad film, it was like an instant connect as I am exactly like the mum which they portray. I am also trying to always put something healthy into the food for my children,” Juhi told IANS.
Talking about how she came on board with the brand, she said she took it on as it was a good and credible company.
“Kellogg’s is something which one has been consuming for years. It’s a household name for me. Especially since I had my children, cereal became a part of the breakfast table. In the last few months, we got this offer from Kellogg’s to endorse the brand. It is a good company with credibility and I know the product,” she said.
The actor said that she likes to personally try a product before she decides to endorse it.
“I definitely like it to be something which I have used. Then it becomes easier for me to stand up with conviction for it. Like even in films, if I like a script, then I can tell that my audience will like it too. With a product also, it has to be something which I can buy and use,” she said.
“I like to be sure that I am lending my name and presence to something which is credible.”
Along with endorsements and films, Juhi still manages to take time out for her family.
“I keep getting a film or an endorsement here or there; work happens in spurts. I am pretty much at home in the meantime. I love being with my kids, I am a regular mom, I am a home person — other women’s concerns are my concerns as well,” she said.
Juhi Chawla is married to industrialist Jay Mehta. The couple has two children, a daughter Jhanvi and a son Arjun. Jai Mehta and Juhi Chawla are the co-owners of the Indian Premier League team Kolkata Knight Riders in partnership with Shahrukh Khan under their company Red Chillies Entertainment.
Published in The Express Tribune, March 2nd, 2013.
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